Your work’s the stuff that
legends are made of.

BRANDING + DESIGN SINCE 1999

There’s nothing ordinary about what you do.

Really, there’s something about it that’s mythic, larger-than-life. Epic, even. And frankly, if I may be so bold: That is the stuff legends are made of.

So as designer, it’s my work to pull that energy through, into your brand design, print design, and digital marketing. This is a distillation process. Just like no one in their right mind would add crushed ice to a good scotch, I boil the energy of your work down to its essence. And I don’t add in stuff that doesn’t need to be there.

Because? Not only is your work the stuff of legend, it also has a distinctive flavor all its own. Let that flavor come through. And for heavens’ sake, don’t water it down. We want to taste the liquor.

the-horse-i-rode-in-on-india-alessandra

THE HORSE I RODE IN ON

As a designer, I literally got to where I am now on horseback. Way back in 1999, I had two kids at home, a clean-enough house, and an equestrian sportswear side hustle. I drove around in my pickup hawking t-shirts and hoodies at horse shows. Long story short, I built my first website for myself, then started building websites for cowboys to help them sell their horses.

I guess you could say I’m still designing for cowboys today. People who know what it is to get out on the trail or the open road, and let the wind blow their hair back. Who are grounded and as real as they come, and who have a touch of dreaminess about them – we’re the sorts who still look up at the night sky to marvel at the stars.

All that said, awhile back I traded my horses for motorcyles (and now have a few moto brand projects in the mix). I’ve got two bikes: a 1975 CB750 vintage classic that’s half finished, and a firey little sporty v-twin that’s chock full of attitude. We could be talking about me or my motorcycles, by the way.

I specialize in WordPress and Shopify

Looking for a designer with chops?

Here’s what my work looks like:

Overheard on the road

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Deborah Sims
Ceo & Founder Initech

Or maybe you need words and strategy?
Bring in my team.

I work in cahoots with a copywriter and strategist over at Las Peregrinas, creating marketing that resonates with more thoughtful, discerning clientele.

Here’s what that work looks like:

Overheard on the road

Aliquip quae scipit eros. Anim commodi maiores pharetra, arcu incidunt, omnis iste incidunt cursus. Officia ea numquam vivamus repellen. Minus fermentum litora.
Deborah Sims
Ceo & Founder Initech

INVITE TO CHAT

Interested?

All collaborations start with a conversation. Whether you know exactly what you need, or you’ve got an idea and would appreciate talking it through to make sure it makes sense and will get you where you’re going, let’s chat.

To send you to the right place, what interests you?

Once a month-ish

notes on the road

Drop your best email in the box below and we’ll send you our notes!

SAVOUR THE SWEETNESS

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SHIFT MOTO

SHIFT GEAR WITH SHIFT MOTO CO.

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THE LAUNCHBOOK

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